Maalik is just unpleasant, not even slightly engaging, observes Deepa Gahlot.
The Congress needs to reorganise itself at the grassroots, infuse younger blood, and have more boots on the ground. Just offering freebies is not the answer anymore. Leadership matters, asserts Ramesh Menon.
The step forward in marketing could be a move to bypass the media and towards owning it directly, says Ajit Balakrishnan.
